Sales Letters
Sales letters have been a key part of marketing for over a century — and the online world hasn't changed that. Sales letters are now all over the Web in addition to arriving in your mailbox on a regular basis. Why? Because they work!
A great sales letter speaks to a potential customer's core motivators. That doesn't mean manipulating them into buying something they don't need. No, it means getting past the typical obstacles they automatically throw in your path, and reaching inside to get to the real reasons why they want to purchase.
Crafting an effective sales letter is both an art and a science. There are tried-and-true elements that are found in virtually all great sales letters with good conversion rates. They include the structure, the words you choose (or avoid), consistent themes, and many more. Done right, a great sales letter is enjoyable to read. It pulls the prospect in and delivers your message without sounding like a sales pitch.
Remember that sales letters do not have to be long and expansive. A sales letter can be a simple note that reads as if it was sent by an old friend. It can even be postcard-sized, when your message (and budget) are limited.
The following samples are typical long-form sales letters, but I can tailor your message to match your audience, product, and image. I have the training and knowledge to create a message that delivers results — which, in the end, is the only criterion that counts.
Contact me today, and let's get your project started!
This is a sample I cooked up in a couple of evenings. The product and all other references in this letter are fictitious.
SalesLetterSample
This is my final draft of the letter currently appearing on passthepoliceexam.com.
PoliceExam2
This is my final draft of the letter currently appearing on fitwithacop.com.
FitWithACop